Read the business
FreeOpening soonNine short parts about a client’s business. Each one hands back a real document on how it runs and how it markets. No AI. A person wrote every rule.
A framework by Ian Courtright. Built by Style Driven.
Free, just an email · No AI · Stop anytime · Your name on the client copy
01 · When agencies run it
Before you write the deck
A brand studio runs it on the prospect, from the website, the reviews and one phone call. Every gap turns into a question. The studio walks into the pitch knowing what the business sells and who buys it.
After the yes, before the first meeting
A small agency signs a new client. The strategist fills in what the team already knows and taps Not sure yet on the rest. The kickoff agenda is the list of what’s still open.
In the room, one bucket at a time
An account lead sits down with the owner and runs it together. The owner answers in their own words. The agency hands back a client copy with the agency’s name on it.
02 · What you walk away with
Each bucket hands back its own document the moment you finish it. The cover puts all nine on one page and says where to start.
Words from the answersStill open
001 · The businessFive hold up
002 · The marketingFour on top, and the cover ties it together
Each thumbnail shows the shape of a document. Every document prints or saves as a PDF.
03 · Two ways in
Before a pitch or a kickoff, or with the owner in the room.
Your Not sure buttonNot sure yet. I’d ask them.
Run it on the agency itself.
Your Not sure buttonNot sure
04 · How one bucket works
SampleAcme Plumbing · a client’s business · 01 What
In a sentence they’d say to a stranger at a cookout, what do they do for people?
One sentence, the way it gets said out loud. Not the website version.
One question at a time. Tap where a tap will do. Type where it needs their words.
85 of about 240 charactersSaved · just now
Continue Enter
Write as much as you want. The count is a guide, never a limit.
What Acme Plumbing sells
The one sentence
We fix leaks, clear drains and put in water heaters, and we show up the day you call.
Sales messaging
The short version. We fix leaks, clear drains and put in water heaters, and we show up the day you call.
Their words, highlighted, in every place the rules say they belong. This one fills two.
Or tap Not sure yet
Not sure yet. I’d ask them.
Always an answer. It never counts against the file.
The one sentence
Not answered yet
Questions for the kickoff
Every “not sure yet” became one of these. Ask them in the room.
In a sentence you’d say to a stranger at a cookout, what do you do for people?
05 · Questions
No. Every rule and every line was written ahead of time and approved by a person. Same answers in, same document out. So there are no usage fees either.
Nothing. Business Buckets is free for any agency. You give us an email so we can send the file and keep your spot.
Yes. Pick “A client’s business” at the start. You get questions for the kickoff, and a client copy with your name on it and nothing from Style Driven.
No. Each bucket hands back its own document when you finish it. Stop anytime and pick up where you left off. Start with 01 What. Everything else sits on it.
Tap Not sure yet. It never counts against the file. It turns into a question for the kickoff, at the end of that document.
As much as you want. Each typed answer shows a count and a rough target, but nothing cuts you off. Talk it out, then trim it.
You and your team. While the tool is new, a person at Style Driven also reads each file before it is released, to make sure it came out right.
06 · Where every file starts
Everything else sits on it. Finish 01 What and its document comes back right away. Stop anytime and pick up where you left off.
01 What · the offerStart here
Framework by Ian Courtright